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About project

Spines needed a modern, dynamic website to showcase their comprehensive publishing services and differentiate themselves in a competitive market. The goal was to design a platform that captures their brand essence, communicates their offerings clearly, and attracts prospective authors through compelling content and visuals.

About client

Spines is a premier managed book publishing company offering end-to-end solutions for authors. From manuscript development and editing to design, marketing, and distribution, Spines is dedicated to helping authors bring their stories to life with professionalism and excellence.

Our Process

01/Discovery and Brand Analysis

3 Weeks
We began by understanding Spines’ brand identity, target audience, and business objectives. Through in-depth consultations, we identified key messaging, visual styles, and functionalities that would resonate with their audience.

02/Design and Development

5 Weeks
Our design team crafted a custom website layout that reflects Spines’ brand and appeals to authors. We developed the website using WordPress, ensuring it’s responsive and easy to manage. The design incorporated engaging visuals, intuitive navigation, and clear calls-to-action.

03/Design and Development

5 Weeks
Working closely with digitalSTROM, we integrated and localized content for each region. This ensured that all information was culturally relevant and accurately translated, enhancing user engagement and trust. The showroom and installer information was tailored to display region-specific partners.

04/Content Strategy and Creation

3 Weeks
We collaborated with Spines to develop a content strategy that highlights their unique value propositions. This involved creating compelling copy, selecting impactful images, and organizing content to guide visitors through their services effectively.

05/SEO Optimization

2 Weeks
Implementing SEO best practices, we optimized the website to improve search engine visibility. This included keyword research, on-page optimization, meta tags, and ensuring the site structure supports SEO efforts.

06/Testing and Launch

1 Week
We conducted thorough testing to ensure the website functions smoothly across all devices and browsers. After final approvals, we launched the website and provided Spines with training on managing and updating content.

07/Support and Maintenance

Ongoing
Post-launch, we are providing continuous support to ensure the website remained up-to-date and effective. This incluses regular updates to the WordPress platform and plugins, security monitoring, and performance optimization. We are also assisting with content updates, SEO enhancements, and are available to implement new features as Spines’ needs are evolving.

What we did

Custom Web Design

Created a unique and visually appealing website design that reflects Spines’ brand identity and appeals to their target audience.

Responsive WordPress Development

Developed the website on WordPress, ensuring it is fully responsive and accessible on all devices, from desktops to mobile phones.

Engaging Visual Content

Incorporated high-quality images, graphics, and multimedia elements to enhance the storytelling of Spines’ services and successes.

Interactive Features

Added interactive elements such as sliders, testimonials, and service highlights to engage visitors and encourage exploration.

SEO Optimization

Applied SEO strategies to improve organic search rankings, including keyword optimization, meta descriptions, and sitemap submission.

Brand Messaging and Content Strategy

Developed clear and compelling messaging that communicates Spines’ expertise and value to prospective authors.

Cases

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DigitalStrom

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